Choosing a final website design is never an easy task. The decision you make will shape your company’s online presence and your brand’s reputation in the future. However, there are many signs that could help you know in advance whether a certain website design will live up to expectations or fail to do the trick. You just need to ask yourself the right questions.
And who could give us a better list of questions for choosing the right website design than Alpha Efficiency, a web design agency with years of experience in this field? Ensure you go through all of the questions they provided, as they are all equally important.
- Is the typography style right?
Good typography will make reading effortless while responding to your brand style. To ensure the quality of typography on your final website design:
- Avoid using more than three fonts – they will all fight for attention and distract the audience.
- Avoid unique fonts that are hard to read – they may appear attractive at first, but simple, standard fonts always win in the long run. Those are much easier to read, so you should aim to use them whenever possible.
- Check the length of text lines – around 60 characters per line is the optimal length that provides the best reading experience on desktops. For mobile devices, it is around 30-40 characters per line. Ensure your website is mobile-responsive.
- Ensure spacing is adequate – minimized spacing might allow you to place more text, but it goes on the readability account.
- Are the images and illustrations relevant to the theme?
Images and illustrations are a great way to enhance your website design. The human brain processes visuals much faster than text.
However, your website should only contain images that effectively tell the brand story and impact the audience in the desired way. Avoid using images and illustrations that are irrelevant to the design theme. Careful planning of design layout can help you connect visuals and make them look like a unit.
- How good is it compared to the competition’s designs?
The internet is a highly competitive space, and if you want your business to have a successful online presence, you must ensure that your website is among the best in your industry.
Carefully research what your competition offers. When choosing a final website design, ask yourself if it is easily recognizable and has unique features. Select the one that stands out from the crowd but still meets your business needs. People love unique websites.
- How long will it last?
Trends come and go quickly, but evergreen websites can hold on for years with only slight adjustments. A website design that lasts contains elements that would bring results in any year and any decade. Of course, the time will eventually run out for every website – but evergreen websites live much longer than ones that blindly follow short-living trends. So the question you should not skip is definitely – how long will this website design last?
- Is it communicating the message?
In order to not only survive but also thrive in the digital era – every business needs a website that clearly communicates its main messages.
While aesthetics are important in web design, visual elements are just one piece of the puzzle you need to solve if you want optimal results. Having high-quality content or copy that converts is of equal importance. Also, ensure website visitors always know what to do on every page they land on.
- Will the target audience connect with it?
Your new website design should be able to trigger the right emotions within your target audience and guide people towards making the decision that goes in your favor. But first and foremost, it must provide a great user experience for each visitor.
Ensure the navigation is smooth and users can find any page within three clicks. Conducting thorough user research will give you a much better insight into your target audience’s preferences. This will help you find the best solutions and design a website your clients will be able to connect with.
- Was it tested?
Before launching a website, no matter how much you like its design, ensure it was tested and optimized for the best performance.
Seasoned web designers understand the importance of carefully testing each design element with real users and making necessary adjustments to increase conversion rates. Sometimes, even a small change can make a significant impact. We advise you never to make assumptions about something that could be tested.
Final thoughts
Now, when you asked yourself all of these questions, you hopefully found the website design that will help your business thrive in the upcoming years. But consulting with other experts is always a great idea. They can provide a fresh pair of eyes necessary for making the right decision.