Promoting mobile apps through affiliate marketing gives developers an inexpensive way to gain new users and see an increase in their revenues. Even so, deciding which affiliate marketing network is best can be confusing since there are so many to pick from. All networks vary in commissions, the people they can target and how much you can observe, so choosing the right one matters.
We’ll show you the most important aspects to think about when choosing an affiliate marketing network, helping you gain the best results for your app.
1. Learn about the Various Ways to Pay
Affiliate marketing networks use different methods of paying out earnings. The model you select can determine your earnings from the business. Modeling usually relies on some of the most common models such as:
- Cost Per Install (CPI): You provide commission to affiliates any time a person installs your app.
- The cost per action (CPA) is based on users taking a certain action, for instance, registering or making a purchase.
- As an affiliate, you are paid part of the sales revenue your users bring.
The choice of monetization strategy plays an important role in choosing the ideal app model. For apps with in-app purchases, revenue share could be the right choice and CPI is more suited for apps that need more users.
2. Review the affiliates that are supportive of the Network
Every high-quality network includes affiliates who all have different areas of expertise.
- Creators on social media
- Sites and blogs that focus on your field
- Those who work in social media marketing
- People who use paid forms of advertising
When you have many affiliates on board, you are more likely to find those who will be interested in your app.
3. Check for Tight Security against Fraud
Dealing with fraudulent traffic is one of the biggest problems in affiliate marketing. There are affiliate marketing networks that work hard to detect fraud by running AI-assisted systems for this purpose. Check for communities that can give access to:
- Install validation to keep fake comments and likes away
- Use device tracking methods so that your app attracts actual users.
- Active security is made possible by using AI for fraud detection.
By safeguarding your budget from fraudsters, all your resources help you find and gain real users.
4. Look into what’s needed to manage and monitor the campaign.
The best affiliate marketing networks will deliver up-to-date performance tracking and analytics for you. Try to find organizations that give you access to:
- Checking how affiliate marketing is impacting the business
- Geographic and Device reports
- Setting up mobile attribution platforms such as AppsFlyer or Adjust
No clarity in tracking means you won’t know what to do to improve your campaign efficiency.
Conclusion
You need to study the payment system, the extent of the network’s reach, how well it combats fraud and the reporting tools before choosing the right affiliate marketing network for your app. Selecting the right network that follows your objectives and offers clear information helps you grow your app fast and generate high returns.